Challenges

Aral, BP’s petrol station brand and the No. 1 in Germany, wanted to digitalise the communications at its Rewe-to-go fresh food stores, on tobacco shelves and at filling stations to provide customers with instant updates that could be refreshed throughout the day.

Solution

We have been working with Aral for over 10 years to complete the digital transformation across 1,250 stores.

We provided the turnkey solution from the initial site surveys to the specification of display technologies, national rollout logistics, installation of hardware, software integrations and ongoing service and maintenance.

The display solution has evolved with the latest technology available, with solutions encompassing 32” – 43” LCD displays and a switch to LED more recently.